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Targeting cross-channel development opportunities


Given the scope and diversity of cross-channel services offered by the market, our client wanted to better target and prioritise its development activities around improving sales.
The case involved both benchmarking and targeting services tailored to its strategy and then evaluating the Return On Investment for each.

We support your ‘customer experience’ projects

We conducted a benchmarking study of cross-channel services, their maturity in the market and their impact on customer satisfaction.
The development outline was then created with services levels targeted at each step.
We built business cases around the different possibilities in terms of concept stores but also in terms of the evolution of sales professions.
We analysed the Return On Investment and the potential impacts on the organisation and created a 5-year development plan.

350

shops in France

30

services and technologies scanned

4 millions

unique visitors per month

Offer and Customer Experience
in other business sectors

Offer and Customer Experience
in other business sectors


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