Diversifying your client portfolio
One of the Business Units of the global leader in steel manufacturing wishes to diversify its client portfolio. To achieve growth, the BU searches for new markets and new sectors potentially interested in its know-how and technology.
It produces, among other things, special profiles for the mining industry and industrial handling.
We support you in finding new opportunities
We identified the scope of current applications of the know-how and the batch sizes in which they are competitive.
We carried out mapping of non-client sectors that may have similar needs – shipbuilding, oil and gas…
On two selected sectors, we then set up a qualification process for the prospects and evaluated the outlined potential with possible future customers.
6business lines assessed
2business lines validated as potential markets
2new applications found for a potential new client
Offer and Customer Experience
in other business sectors