{"id":5351,"date":"2024-03-15T16:56:32","date_gmt":"2024-03-15T15:56:32","guid":{"rendered":"https:\/\/www.kyu.fr\/?p=5351"},"modified":"2024-05-17T13:58:08","modified_gmt":"2024-05-17T11:58:08","slug":"accelerating-the-sustainable-transformation-of-the-beauty-sector-cosmetics-and-fragrances","status":"publish","type":"post","link":"https:\/\/www.kyu.fr\/en\/accelerating-the-sustainable-transformation-of-the-beauty-sector-cosmetics-and-fragrances\/","title":{"rendered":"Accelerating the sustainable transformation of the beauty sector &#8211; cosmetics and fragrances"},"content":{"rendered":"<p>Nothing seems to disturb the beauty market, which is <strong>resilient<\/strong> in the face of economic ups and downs. Mascaras, skincare creams, lipsticks, perfumes&#8230; these everyday products continue <strong>to be highly popular<\/strong> with consumers.<\/p>\n<p>&nbsp;<\/p>\n<p>At the same time, <strong>consumer practices are evolving rapidly<\/strong>, driven by the growing use of social networks. Cosmetics and fragrance groups need to be able to continually adapt to meet the demands of their customers.<\/p>\n<p>&nbsp;<\/p>\n<p>Among these trends, the appeal of &#8220;<strong>clean beauty<\/strong>&#8221; is clearly predominant, and is taking root: consumers are demanding more <strong>natural, ethical and environmentally-friendly products<\/strong>. They expect brands to be <strong>transparent<\/strong> about the composition and manufacture of their products. To keep pace with these changes, regulations are becoming stricter, and labels and voluntary initiatives are multiplying, emphasizing <strong>eco-design, traceability and sustainability<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>These changes represent real <strong>opportunities<\/strong> for brands to differentiate themselves from their competitors.\u202f What remains to be defined is how to adapt products to meet these challenges at <strong>every<\/strong> <strong>stage of<\/strong> <strong>their life cycle,<\/strong> in terms of <strong>both<\/strong> <strong>content<\/strong> and <strong>packaging<\/strong>.<\/p>\n<p>To discover our analysis of the sector&#8217;s major CSR challenges and how we came up with our ideal moisturizer<u>: Read the article: Accelerating the sustainable transformation of the beauty sector.<\/u><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nothing seems to disturb the beauty market, which is resilient in the face of economic ups and downs. Mascaras, skincare creams, lipsticks, perfumes&#8230; these everyday products continue to be highly popular with consumers. &nbsp; At the same time, consumer practices are evolving rapidly, driven by the growing use of social networks. Cosmetics and fragrance groups &hellip; <a href=\"https:\/\/www.kyu.fr\/en\/accelerating-the-sustainable-transformation-of-the-beauty-sector-cosmetics-and-fragrances\/\">Continued<\/a><\/p>\n","protected":false},"author":5,"featured_media":4102,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20,666],"class_list":["post-5351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conseil-en","category-substainable-transformation","tag-csr","tag-sustainable-transformation","tag-beauty","insight-cas-clients-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Accelerating the sustainable transformation of the beauty sector - cosmetics and fragrances - Kyu<\/title>\n<meta name=\"description\" content=\"Nothing seems to disturb the beauty market, which is resilient in the face of economic ups and downs. 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