Take advantage of your distribution network
A major public services market player with more than 10,000 outlets in France, wants to take advantage of its retail store network to market new products and services. Which products or services should be developed? What benefits could be expected?
We help you define new offers
We conducted market research in the areas connected to the current product and service portfolios: telephony, new means of payment, stationery…
We identified and qualified the diversification opportunities. This enabled us to build the most relevant competitive positioning in terms of exclusivity, profitability, feasibility and customer attractiveness.
We supported our client to structure the operational model to be implemented for each offer: product range, price positioning, merchandising…
6sectors evaluated in Europe
4product lines restructured
2ndbiggest Mobile Virtual Network Operator in France, a position acquired a few years after the implementation of the new model
Offer and Customer Experience
in other business sectors